Content is anything you add to your website for visitors. It is the words on the page, the photos you supply, the videos you present and the audio files you use.
Yet, behind all content visual or otherwise, are words.
Words are how we search for content. We type them into a search engine or speak them into our phone. And if our website contains the words someone uses to search, the website will be found.
Even the photos, videos and audio files must have words in the background to describe what is there - that is how the search engines "see" what we see. You see?
That is why, at Murph's Marketing, we start with words.
Words = Content Marketing
WHAT KIND OF CONTENT DO YOU NEED?
Whether you need photos or videos, you will need the written word to support it all. So let us start with written content.
The written content we provide includes:
White papers are more in-depth pages. They contain detailed information related to a company, product or service. They include carefully-researched data which is analyzed for your market.
If you want to build your traffic using your mailing list, we are happy to build your newsletter each week, month or whatever. We do, however, not recommend daily, but it IS your newsletter so we will do as many as you like.
Blog posts are the best way for search engines to find your website because search engines index blogs more often than pages. To grow your website, you need to add at least two blogs per week. We not only write blogs...we write blogs that get noticed.
Everyone wants to be the guy or gal who wrote the book, right? But what if you cannot write a book? We are happy to do so...just put your name on the finished product and voila, YOU wrote the book.
Getting an email noticed today is tough. An email MUST have a snappy, attention-getting headline and brief description of the contents if it is to be opened. Then, you want readers to take action. We get all the action you need.
social media posts
Adding regularly to social media requires careful attention to your followers. In addition to managing social media accounts, we can create the content needed to generate interest in your company. Social posts start with photos, but still need words...words that we supply.
Product descriptions are a must for any eCommerce website. They must be succinct and descriptive, yet tantalizing and alluring. We know how to tantalize and allure, to draw in buyers and get them to say "Yes" to a purchase.
When you search for images, you enter a description of what you seek into the search engine. Someone like us added great descriptions to the images you found. If you want your images to get the same attention, you need us.